Data-driven Product Marketing & Productizing The Intangible

Customer - How Well Do You Really Know Your Customer? - What should Product Managers know about programmatic and other data driven marketing - Using Your Product Data For Marketing - Educating customers, prospects and partners - why and how should you do it?
The Intangible - Productizing Data or Other Content - What are we productizing Analytics, APIs, MyData, Videos, Podcasts or other content? - packaging it - communicating it to sales, marketing, customers and partners - making it available and planning availability - pricing it