Expanding to China? How to tap into the Chinese market for growth

Are you looking to enter the fast and exlosive Chinese market?With its fast exits and incredible market size, China has become the most interesting market to enter for Western startups and enterprises.

Join us for an evening of panel discussions and talks to learn from those who are already there, those getting started along with other industry experts, about what it takes to enter the market successfully.

If you are a startup with concrete intentions of entering the Chinese market, this is an event you cannot miss.

Schedule

16.00 – 17.00: Signup & networking

17.00 – 17.20: Opening address by Techcode.

17.20 - 17.40: Fiban

17.40 – 18.20: Keynote “Expanding to China through China Start: How to tap into the Chinese market for growth ” - Bo Ji, Chief Representative for Europe, CKGSB

18.20 – 19.20: Panel - Tapping into the Chinese market for growth

About the Keynote speaker:

Bo Ji, Assistant Dean for Europe, CKGSB; Ted Talks speaker

Bo is the Chief Representative of Europe and Assistant Dean for Global Executive Education. Bo

oversees CKGSB’s office in London, with the goal of helping European businesses to understand

China and successfully doing business in this dynamic market. His primary responsibilities are elite

network management and conference speaking throughout Europe.

Bo’s global professional experience has given him a unique perspective to essential factors of

China-West relations. Innovation, leadership, management, marketing & sales and overseas study

are all topics that Bo is able to deliver world-class, inspiring presentations on. The list of speeches

he has made at global conferences is astounding and is sure to not only captivate, but educate the

audience.

Bo has a strong background in both global business and executive education. He has led divisions

at Fortune 500 companies including Monsanto, Cargill, Pfizer, Wrigley and Mars. He has also taught

Executive MBA and MBA programs at top global business schools including MIT, NYU, INSEAD,

HKUST and Tsinghua University.

About Cheung Kong Graduate School of Business

Cheung Kong Graduate School of Business (CKGSB) is a world-class business school in China that

aims to develop current and future leaders with a global vision, a humanitarian spirit and an

innovative mind-set.

Over the past 14 years, CKGSB has developed into a prominent business school with 45 full-time

professors, who have earned their PhDs or held tenured faculty positions at leading business

schools such as Harvard, Wharton and Stanford.

More than half of the 10,000 CKGSB alumni are at the CEO or Chairman level and, collectively, lead

one-fifth of China’s most valuable brands. Together, their companies shape over $1 trillion in annual

revenue, 14% of China’s GDP, which demonstrates the school’s impact and influence. CKGSB has

a European office located at 11–12 St. James Square, London.

About the China Start Programme

CKGSB’s China Start programme is a five-day immersion for your business that offers European venture

professionals, start-ups and growth companies the opportunity to gain expert China knowledge, enhance

global networking and partnership prospects to develop in China’s dynamic market., as well as promote

substantial investment interest. The programme’s purpose is to develop the connection between Europe’s

best entrepreneurs and CKGSB’s prestigious and influential alumni and business network.

Combining CKGSB’s faculty’s original insights with their prestigious alumni network, this programme

also offers the opportunity to connect with potential commercial partners and successful investors to

give participants the boost their businesses need to kick-start their growth in China. Investors will

have the chance to finance UK and EU start-ups during the pitch stage of the programme.

Taking place at CKGSB’s Beijing, Shanghai and Shenzhen campuses, this programme will also

allow participants to visit successful businesses including China’s Silicon Valley in Shenzhen and

Beijing. This will help them develop their China network and meet active investors as well as give a

live pitch to international institutional and angel investors, and had the opportunity to visit global

conglomerates Fosun, Baidu, Tencent, 3 Nord and JD.com, etc. China Start is rigorous and fast-

paced, designed for entrepreneurs who understand China’s importance in the world of digital and

innovative business for the next generation.

Some highlights of the program are the following:

1 week long program

2 China accelerators visits

3 cities: Beijing, Shanghai and Shenzhen

4 investment pitching opportunities to investors and potential partners

5 company visits including Fosun, JD, Baidu, Mobike, 3NODs, Tencent