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Hacking B2B Revenues 💸 w/ Kevin Indig (Atlassian) & Johannis Hatt (Productsup)

November 8, 18:30

Berlin, Germany
The Family, Chausseestraße 19, 10115, Berlin

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To stay in this game, hustling is key. It’s all the more true when you’re in B2B, dealing with big clients that can make or break your business. But how do you go about growing revenues? Do you build a sales army? Or do you rely on exponential growth mechanisms only? We'll explore both strategies with two speakers who’ve been there and done it! "ABC - Always Be Closing!” by Johannis Hatt, Founder at Productsup Johannis Hatt has spent 10 years working as a startup entrepreneur. Along the way, he’s developed an acute sense for spotting business development opportunities. His latest startup Productsup serves 800 clients worldwide including Trivago, HP, Farfetch, Ikea. In this talk, he will focus on sales and obstacles whilst growing a company. Expect a talk based on first-hand experience, not things he read in a book ;) ** Johannis is an entrepreneur and investor, focusing on B2B solutions, software and e-commerce. Among his companies are: productsup – a cloud-based software provider for managing and optimizing product data; Faceadnet - the leading German Vertical Content Network (+40M impressions/month, sold to Ströer); (entered into a strategic partnership with Hewlett-Packard) and NativeAds (merged with Seeding Alliance). "How to Creates Massive Revenue without a Sales Team” by Kevin Indig, SEO Ninja at Atlasssian You don’t always need a sales-team to exponentially grow a company! Atlassian, Slack, Basecamp or Dropbox rapidly captured markets without one. In this presentation, the audience will learn about: How companies without sales-teams structure product and marketing How “Land & Expand” works How to create a Marketing Flywheel How to structure a product around Network Effects Kevin Indig runs technical SEO at Atlassian and is a startup mentor at the German Accelerator. He has 10 years of experience in SEO and Growth Hacking, helping F500 companies and start-ups in Europe and the USA to grow. He worked with brands like eBay, Bosch, Samsung, Dailymotion, Pinterest, Columbia, UBS and many others. This event is free & totally open Come make new friends, doors open 30min before the event! ---------------------- The Family selects 20 startups from everywhere in Europe every 8 weeks. The deal is simple: 5% equity and a one year cliff to change your mind. Apply before October 31 for the next session. => https://apply.thefami... About TheFamily: We’re a long-term strategic investor that empowers entrepreneurs through education, services, and capital. Founded 4 years ago in France, we now have a portfolio of 600 startups. Raised €400M collectively for them so far. You may know some of them, like Algolia,, CaptainTrain, Star Of Service. And now we’ve opened new offices in London and Berlin. The good thing about Berlin is that no other place in Europe combines the 3 main ingredients so well: (1) talented entrepreneurs, developers & designers from eastern, southern and northern Europe (2) a vibrant and easygoing lifestyle - way cheaper than London, way more open than Paris (3) a cosmopolitan and welcoming city that lets you feel like you’re part of it, even if you weren’t born here. See you around ;)

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