TheFamily, Chausseestraße 19, 10115, Berlin
From its launch in 2008 as a small Rocket-backed startup, Zalando grew to become Europe’s #1 e-commerce platform and a €10B publicly-listed company... in 6 years. And it did so rather quietly, keeping a low profile on its internal operations.
So what was the story behind this huge success? We’re glad to welcome Boris Radke on stage, Head of Communications at Zalando to give us a peek behind-the-scene!
Boris joined Zalando at an early stage when the startup was hitting the ground running to stay ahead of its hyper-growth. With no prior experience for this size of project, he was assigned to build the logistics footprint from scratch.
His first lesson, which he writes in his blog post, was: "It’s all about trust. Without trust, you cannot scale at such a pace and you will never reach such dimensions."
Here's when communication comes into play. Even though Zalando was the fastest-growing company of its kind in Europe at the time, it took skilful PR to get all the stakeholders on board of this rocket ship.
This is what Boris undertook when he launched the corporate communications department in 2012, which was responsible for the company’s IPO communication in 2014. He then took over the internal communication of the now M-DAX company.
Join us to hear the story of Zalando from the inside and get insights into growing a company at high-speed!
This event is free & totally open. 💖
PS: Book a 45-min Office Hour with us and get actionable feedback on how to grow your business!☝🏽=> Book it here! <=
PS 2: Come make some friends ! Doors open 30 min before the event :)
We're a long-term strategic investor that empowers entrepreneurs through education, services, and capital. Founded 4 years ago in France, we now have a portfolio of 300 startups. Raised 200 M € collectively for them so far. You may know some of them, like Algolia, Side.co, CaptainTrain, and Menu Next Door. And now we’ve opened new offices in London and Berlin. The good thing about Berlin is that no other place in Europe combines the 3 main ingredients so well:
- Talented entrepreneurs, developers & designers from eastern, southern and northern Europe;
- A vibrant and easygoing lifestyle - way cheaper than London, way more open than Paris 😉
- A cosmopolitan and welcoming city that lets you feel like you’re part of it, even if you weren’t born here.