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Product Heroes #8! Sarah Doody, UX Wizard & Neal Kemp, CTO (YC S14) ✨

June 7, 18:30

Berlin, Germany
TheFamily, Chausseestraße 19, 10115, Berlin

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"Prototypes: Why You Must Fake It Before You Make It” by Sarah Doody, UX Wizard ✨
You think you have a great startup idea? Naturally the next step would be to build it asap, right? Wrong! Too many teams jump right into building without even validating their idea.
Then you end up with a finished product that has 1000 functionalities, but 0 use.😁
This is why prototyping is crucial to building a product that people love. It helps you focus on the right details and avoid wasting precious time and money. ⚡️ Bottom line: you need to FAKE IT before you MAKE IT.
In this talk, Sarah will share: - Why you shouldn’t build too fast & how to tell if you are - A step-by-step guide to prototyping kick-ass products - Best tips, tricks, & tools 👌🏽
Sarah Doody is a Canadian born UX designer and product consultant based in NYC. She has worked with successful startups and Fortune 500 companies, and founded the popular weekly UX newsletter, The UX Notebook. Sarah is also very involved in UX education, having co-designed General Assembly’s UX program as well as an online course, User Research Mastery, to help teams understand their customers through doing more research. More recently, Sarah self-published a UX notebook, How To Think Like A Designer.
“How to Build Products for Growth” by Neal Kemp, cofounder (YC S14) 🔥
We often tell startups that before product-market fit they should do things that don’t scale. But if you’re lucky, there comes a time when the demand is obvious and you need to step up!
When scaling your product, you can tap into incredible network effects. But it can also bring a lot of new unforessen challenges. See Growth as a large wave: it can crush you to the bottom, or you can ride it faster and further than you thought possible. 🌊
We’re glad to have Neil Kemp come share his experience building products for fast-growing companies. He’ll be drawing from his experience as cofounder & CTO of YC-backed startup and as growth consultant for successful Silicon Valley companies. 🚀
PS: Book a 45-min Office Hour with us and get actionable feedback on how to grow your business!☝🏽=> Book it here! <=
PS 2: Come make some friends ! Doors open 30 min before the event :)
About TheFamily:
We're a long-term strategic investor that empowers entrepreneurs through education, services, and capital. Founded 4 years ago in France, we now have a portfolio of 300 startups. Raised 200 M € collectively for them so far. You may know some of them, like Algolia,, CaptainTrain, and Menu Next Door. And now we’ve opened new offices in London and Berlin.  The good thing about Berlin is that no other place in Europe combines the 3 main ingredients so well: 
- Talented entrepreneurs, developers & designers from eastern, southern and northern Europe; 

- A vibrant and easygoing lifestyle - way cheaper than London, way more open than Paris 😉 
- A cosmopolitan and welcoming city that lets you feel like you’re part of it, even if you weren’t born here.  

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