As part of our 3 day Product Dojo we're happy to open up the space for 4 sessions from experienced product people. Updates to the agenda will follow.
John Cutler: http://bit.ly/poll4john
John will join us via Skype. To make his session most relevant we’ve set up a poll for topics for his session: http://bit.ly/poll4john
John (@johncutlefish) is keenly focused on user experience and evidence-driven product development. He mixes and matches various methodologies — jobs-to-be-done, Lean UX, Lean Startup, customer development, and design thinking — to help teams deliver lasting outcomes for their customers. John is currently Senior Product Manager for Search and Relevance at Zendesk. John blogs prolifically about collaboration, product development, diversity, UX research, lean startup, and user experience.
Marco Tannert: Users got 99 problems but I understand one
There is a lot of attention about customer centric thinking and everyone heard about it on virtually every corner. Still solutions pop up quite fast and frustration raises when it’s built and then fail. Left the building, talked to real customers but they still don’t like the product! I would like to share some experiences that might help to understand a problem better before you are going the next step.
Marco is Senior Product Manager being with Zalando for 5 years. Working on several customer facing applications like customer search experience for the Zalando website, mobile apps and social commerce. Design Thinking enthusiast experiencing customer centric approaches in a lot of joint projects with IDEO. Working as concepter and project manager in several agencies and start ups before Zalando. Diploma (FH) in communications design and European Media Master of Arts.
Valeria Ossio: Experience using the JTBD framework Valeria is a senior consultant at Mandalah with a focus on strategic and service design. She has been leading global product innovation projects for MARS and working as a design strategist for projects with Generali and other corporations. Before joining the Mandalah team, she led international customer journey projects for the Volkswagen Group as part of the Business Innovation Team at AutoVision. Valeria also innovated in the public sector, improving the online and offline offering of apprenticeships in Scotland. At the University of Arts in Berlin, she earned a master's degree in Visual Communication and later on one in Service Design at the University of Dundee in Scotland.
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