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Future of media and Yle’s digital vision

We are entering the world of “Ubiquitous” media in which personal and contextual media services are available through smart devices and new user interfaces. Internet seamlessly connects people, devices and content. To survive in the changing media ecosystem, Yle is investing in data architecture and artificial intelligence  to improve content analysis, discovery, search and personal user experience.

Mikko Rusama is Yle’s Chief Digital Officer leading Yle’s digital management team responsible for the development of Yle’s online services. Yle’s digital services include Areena video platform,,, and services for kids, teenagers and learning.