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Location data as marketing asset

Juha Kitinmäki Juha Kitinmäki
Mon
30
May
Metrics Monday at Custobar Metrics Monday Metrics Monday

Location data is often neglected in marketing although the time spent in mobile has been greater than in desktop for two years already. Having lots of data might lead into having lots of useless data which only leads to inefficiency and purposeless analyses.

I will start with practical examples from different verticals and then present ideas on how to use location data to make the revenue stream grow the minimum viable way.